Coloring pages made magic with AI

Color empowers parents, kids, and teachers to create printable coloring pages from their imagination. Using WordMode, users can type in creative prompts, while KidMode offers fun picture combinations to customize pages. As co-founder of Color, I dedicate my time to understanding our users, crafting intuitive experiences, testing new concepts, and leading effective marketing strategies to grow our platform.

Discovery & ideation

UI/UX design

Product design

Design systems

User research

0 -> 1 products

Web apps

Websites

Problem

Coloring books are a beloved resource for children’s entertainment and education but the creation process lacks personalization and creativity.

Solution: AI generated coloring pages for anything you (or your kid) can imagine! I created two prompting modes, WordMode and KidMode, for a unique experience you'll want to do again and again.

WordMode

WordMode addresses the 'blank page' challenge by sparking creativity with ready-made prompts. I've learned that many users often build upon the sample prompts we provide, validating that WordMode serves as a valuable source of inspiration.

KidMode

KidMode offers a creative, hands-on approach for prompting an AI image model. By allowing kids and parents to mix and match icons, they can easily design unique coloring pages. After launching an initial free-form MVP, I discovered that parents preferred a more structured experience to guide their toddlers. Introducing this structure not only improved the user experience but also optimized how the image model interpreted prompts—a win-win for both creativity and functionality.

Mobile Responsive

With over 70% of our site traffic coming from mobile users, I designed a tailored mobile experience that enables users to create coloring books effortlessly from anywhere.

Marketing & SEO

Color's marketing site is designed to help parents envision using the app with their children, connecting digital creativity with hands-on fun. To boost engagement and reach, we’ve introduced a comprehensive coloring page database that serves as a free resource, enhances our SEO, and attracts more visitors seeking coloring activities.

Customer Quotes

Results

We’re just getting started! Since launching in July 2024, we've welcomed 480 new accounts and seen 2,339 custom coloring pages created. Our traffic continues to grow, now averaging around 1,000 weekly views, with 8% converting to account sign-ups. Following a freemium and pricing restructure, we’re beginning to see signs of improved user retention. Our next focus is enhancing user conversion through optimized marketing funnels.

Give it a try at: www.color.lol

Looking for design help with your project?

I'm currently available to take on new clients for short or long term projects. Send an email to me@jessicagillis.com to get in touch.

Looking for design help with your project?

I'm currently available to take on new clients for short or long term projects. Send an email to me@jessicagillis.com to get in touch.

Looking for design help with your project?

I'm currently available to take on new clients for short or long term projects. Send an email to me@jessicagillis.com to get in touch.

Jessica Gillis, Sr Product Designer

Copyright 2024 by Jessica Gillis Design

Jessica Gillis, Sr Product Designer

Copyright 2024 by Jessica Gillis Design

Jessica Gillis, Sr Product Designer

Copyright 2024 by Jessica Gillis Design