Strava
Strava is the leading social network for athletes with over 25 million monthly active users and 100 million subscribers. As a Senior Product Designer on the community and competition team, some of my initiatives included leading a redesign of segment leaderboards and enhancing the group challenges feature by creating inclusive competition.
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Parachute Plasma
The value proposition for donating plasma is clear: Donate plasma, earn money, save lives. As a Staff Product Designer at Buoy Software, I owned the product and design direction for the Parachute Plasma mobile app. That included leading roadmapping initiatives all the way to designing features and executing with an engineering team.
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Redy
Redy is a platform that helps home owners find reputable real-estate agents to work with. As the first full-time design hire, I helped level-up the product by decreasing the onboarding abandonment rate by 30%, adding clarity to the process, advocating for a mobile first approach, and implementing a design system to help increase consistency across all surfaces.
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